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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">managementranepa</journal-id><journal-title-group><journal-title xml:lang="ru">Управленческое консультирование</journal-title><trans-title-group xml:lang="en"><trans-title>Administrative Consulting</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1726-1139</issn><issn pub-type="epub">1816-8590</issn><publisher><publisher-name>Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/1726-1139-2019-8-70-84</article-id><article-id custom-type="elpub" pub-id-type="custom">managementranepa-1170</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБЩЕСТВО И РЕФОРМЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIETY AND REFORMS</subject></subj-group></article-categories><title-group><article-title>Реальное качество жизни vs завышенные представления о собственной изысканной внешности</article-title><trans-title-group xml:lang="en"><trans-title>Real Quality of Life vs Extended Representations of Your Own Clear Exterior</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цацулин</surname><given-names>А. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Tsatsulin</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Цацулин Александр Николаевич, профессор кафедры менеджмента, доктор экономических наук, профессор, Почетный работник высшего профессионального образования РФ</p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Alexander N. Tsatsulin, Professor of the Chair of Management, Doctor of Science (History), Professor, Honored Worker of Higher Professional Education of the Russian Federation</p><p>Saint-Petersburg</p></bio><email xlink:type="simple">vash_64@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цацулин</surname><given-names>Б. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Tsatsulin</surname><given-names>B. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Цацулин Борис Александрович, магистрант направления подготовки «Научная коммуникация»</p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Boris A. Tsatsulin, Undergraduate of the “Scientific Communication” training area</p><p>Saint-Petersburg</p></bio><email xlink:type="simple">tsatsan@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС)</institution></aff><aff xml:lang="en"><institution>Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management, Branch of RANEPA)</institution></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Национальный исследовательский университет ИТМО</institution></aff><aff xml:lang="en"><institution>National Research University ITMO</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>10</day><month>09</month><year>2019</year></pub-date><volume>0</volume><issue>8</issue><fpage>70</fpage><lpage>84</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Цацулин А.Н., Цацулин Б.А., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Цацулин А.Н., Цацулин Б.А.</copyright-holder><copyright-holder xml:lang="en">Tsatsulin A.N., Tsatsulin B.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.acjournal.ru/jour/article/view/1170">https://www.acjournal.ru/jour/article/view/1170</self-uri><abstract><sec><title>Актуальность</title><p>Актуальность. Статья посвящена рассмотрению вопроса, казалось бы, чисто медикофилософского характера, когда человек, под агрессивным воздействием и изощренным давлением средств массовой информации, выбирает такой паттерн своего пищевого поведения, который заметно отличается от общепринятого, называемого нормальным. Придерживаясь избранного способа пищевого поведения, потребитель доводит свой организм до известных степеней обессиливания, психического истязания и с диагнозом «нервная орторексия» превращается в пациента специализированных клиник реабилитации, становится подопечным мозгоправов. Для любого организма последствия такого диагноза носят, как правило, разрушительный характер. </p></sec><sec><title>Цели работы</title><p>Цели работы. Авторы статьи пытаются исследовать генезис этой малоизученной проблемы и обнаружить какие-либо связи с уровнем и качеством жизни россиян последних лет, с качеством потребляемых пищевых продуктов и с общим психологическим состоянием социума в период его испытания избыточно долгим кризисом.</p></sec><sec><title>Методики и выборка</title><p>Методики и выборка. В качестве методов исследования были использованы диагностические пакеты, тестирование функционального состояния пациентов по схемам Donini&amp;Marsili, ОRТО-15 и клинические опросы их уже в качестве респондентов. Большая статистическая выборка онлайн-опроса представлена 612 респондентами разного пола и разных возрастных групп. Для оценки уровня жизни и заболеваемости нервной орторексией использованы статистические методы измерения связи Спирмена, Пирсона, структурных средних и пр.</p></sec><sec><title>Результаты</title><p>Результаты. Обнаружено, что нервной орторексии присущ феномен избегающего поведения, входящего в группу неспецифических пищевых расстройств пациента.</p></sec><sec><title>Выводы</title><p>Выводы. Полученные результаты ретроспективного периода подтверждают рабочую гипотезу о существовании статистически значимой связи между снижением уровня жизни городского населения Северо-Западного федерального округа и частотой заболевания нервной орторексией в разных ее проявлениях</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>The relevance</title><p>The relevance. The article is devoted to the consideration of a question that would seem to be of a purely medical and philosophical nature, when a person, under aggressive influence and sophisticated pressure of the media, chooses a pattern of his eating behavior that differs markedly from the generally accepted behavior, called normal. Adhering to the chosen method of eating behavior, the consumer brings his body to a certain degree of weakening, mental torture and with a diagnosis of “Nervous orthorexia” turns into a patient of specialized rehabilitation clinics, becomes the ward of doctors for the treatment of white brain. For any organism, the consequences of such a diagnosis are usually destructive.</p></sec><sec><title>Objective</title><p>Objective. The authors of the article are trying to investigate the genesis of this little-studied problem and find any connection with the level and quality of life of Russians in recent years, with the quality of food consumed and with the general psychological state of society during its testing with an excessively long crisis.</p></sec><sec><title>Methods</title><p>Methods. Diagnostic packages, testing of the functional state of patients according to Donini&amp;Marsili, ORTO-15 and their clinical surveys are already as respondents. A large statistical sample of the online survey is represented by 612 respondents of different sexes and different age groups. To assess the standard of living and morbidity by Nervous orthorexia, statistical methods were used to measure the relationship of Spearman, Pearson, structural averages, etc.</p></sec><sec><title>Results</title><p>Results. Nervous orthorexia has been found to be characterized by the phenomenon of avoidant behavior that is included in the group of nonspecific eating disorders of the patient.</p></sec><sec><title>Conclusion</title><p>Conclusion. The results of the retrospective period confirm the working hypothesis about the existence of a statistically significant relationship between the decline in the standard of living of urban population in the Northwestern Federal District and the incidence of Nervous orthorexia in its various manifestations.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>жизненные стандарты</kwd><kwd>уровень благосостояния</kwd><kwd>черта бедности</kwd><kwd>качество жизни</kwd><kwd>качество продуктов питания</kwd><kwd>нервная орторексия</kwd><kwd>расстройство пищевого поведения</kwd><kwd>обсессивно-компульсивное расстройство</kwd><kwd>черно-белое мышление</kwd></kwd-group><kwd-group xml:lang="en"><kwd>standard of living</kwd><kwd>welfare level</kwd><kwd>poverty line</kwd><kwd>quality of life</kwd><kwd>food quality</kwd><kwd>Nervous orthorexia</kwd><kwd>eating disorder</kwd><kwd>obsessive personality type</kwd><kwd>black and white thinking</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Афанасенко И. 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