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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">managementranepa</journal-id><journal-title-group><journal-title xml:lang="ru">Управленческое консультирование</journal-title><trans-title-group xml:lang="en"><trans-title>Administrative Consulting</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1726-1139</issn><issn pub-type="epub">1816-8590</issn><publisher><publisher-name>Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/1726-1139-2022-5-93-107</article-id><article-id custom-type="elpub" pub-id-type="custom">managementranepa-1974</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБЩЕСТВО И РЕФОРМЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIETY AND REFORMS</subject></subj-group></article-categories><title-group><article-title>Анализ трендов высшего образования  и науки как основа стратегирования  научно-инновационной деятельности  региональных университетов</article-title><trans-title-group xml:lang="en"><trans-title>Analysis of Trends in the Higher Education and Science as the Basis for Strategizing the Scientific and Innovative Activities in Regional Universities</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Пахомова</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Pahomova</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Пахомова Елена Алексеевна, магистрант кафедры стратегии регионального и отраслевого развития, доктор педагогических наук, доцент</p><p>Кемерово</p></bio><bio xml:lang="en"><p>Elena A. Pahomova, Master Student of the Department of Strategy for Regional and Sectoral Development, Doctor of Pedagogical Sciences, Associate Professor</p><p>Kemerovo</p></bio><email xlink:type="simple">pahom_ea@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Кемеровский государственный университет</institution></aff><aff xml:lang="en"><institution>Kemerovo State University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>16</day><month>06</month><year>2022</year></pub-date><volume>0</volume><issue>5</issue><fpage>93</fpage><lpage>107</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Пахомова Е.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Пахомова Е.А.</copyright-holder><copyright-holder xml:lang="en">Pahomova E.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.acjournal.ru/jour/article/view/1974">https://www.acjournal.ru/jour/article/view/1974</self-uri><abstract><p>Цель статьи — определить глобальные, национальные и локальные тренды развития высшего образования и науки, которые следует учитывать при стратегировании научноинновационной деятельности регионального университета (в условиях Кемеровской области — Кузбасса).</p><sec><title>Материалы и методы</title><p>Материалы и методы. Методологической и теоретической основой исследования является теория стратегии и методология стратегирования, разработанная академиком В. Л. Квинтом (Московский государственный университет им. М. В. Ломоносова), позволившая обосновать анализ возможностей и угроз в качестве начального этапа стратегирования научно-инновационной деятельности регионального университета. В качестве конкретных методов использован OTSW-анализ по В. Л. Квинту, экономикостатистический анализ, сравнительный анализ. Использованы аналитические и прогнозные документы авторитетных российских и международных организаций, занимающихся проблемами науки и высшего образования.</p></sec><sec><title>Результаты</title><p>Результаты. Выделено 12 трендов различного уровня, определяющих возможности и угрозы стратегического развития научно-инновационной деятельности в вузах Кемеровской области — Кузбасса. На глобальном уровне к ним отнесены снижение спроса на высшее образование и необходимость научно-инновационной диверсификации; рост мирового рынка исследований и разработок, особенно в отдельных нишах; рост доли финансирования исследований и разработок коммерческими организациями; влияние на тематику исследований международной повестки, включая цели устойчивого развития ООН. В качестве основных национальных трендов выделены нестабильность и ограниченность финансирования исследований и разработок, рост заинтересованности государства в фундаментальных исследованиях; сохранение низкого уровня интеграции университетов с бизнесом при росте инновационной активности последних; растущая стратификация отечественной высшей школы. В Кемеровской области — Кузбассе важнейшими трендами являются структурные преобразования традиционной университетской системы с ростом конкуренции вузов; ограниченный спрос на исследования и разработки, не соответствующий экономической значимости региона; создание институциональных основ развития научно-инновационной деятельности и стратегические цели Кузбасса по научно-технологическому развитию, определяющие перспективные направления исследований.</p></sec><sec><title>Выводы</title><p>Выводы. На основании анализа стратегически значимых трендов реализован первый этап OTSW-анализа, определены возможности и угрозы, определяющие стратегическое развитие научно-исследовательской деятельности университетов Кемеровской области — Кузбасса.</p></sec></abstract><trans-abstract xml:lang="en"><p>Aim of the article is to identify global, national and local trends in the development of higher education and science, which should be taken into account when strategizing the scientific and innovative activities of a regional university (in the conditions of the Kemerovo region — Kuzbass).</p><sec><title>Materials and methods</title><p>Materials and methods. The methodological and theoretical basis of the study is the theory of strategy and the strategy methodology developed by V. L. Kvint (Moscow State University named after M. V. Lomonosov), which made it possible to substantiate the analysis of opportunities and threats as the initial stage of strategizing the scientific and innovative activities of a regional university. The methods of OTSW-analysis, economic-statistical analysis, comparative analysis were used Analytical and forecast documents of authoritative Russian and international organizations dealing with the problems of science and higher education were used.</p></sec><sec><title>results</title><p>results. 12 trends of various levels are identified that determine the opportunities and threats for the strategic development of scientific and innovative activities in the universities of the Kemerovo region — Kuzbass. At the global level, these include a decrease in demand for higher education and the need for scientific and innovative diversification; the growth of the global research and development market, especially in certain niches; growth in the share of research and development funding by commercial organizations; influence on the research topics of the international agenda, including the UN sustainable development goals. The main national trends are instability and limited funding for research and development, the growing interest of the state in fundamental research; maintaining a low level of integration of universities with business with the growth of the innovative activity of the latter; the growing stratification of the domestic higher education. In the Kemerovo region — Kuzbass, the most important trends are the structural transformation of the traditional university system with increased competition among universities; limited demand for research and development, not corresponding to the economic importance of the region; creation of institutional foundations for the development of scientific and innovative activities and the strategic goals of Kuzbass for scientific and technological development, which determine promising areas of research.</p></sec><sec><title>Conclusions</title><p>Conclusions. Based on the analysis of strategically significant trends, the first stage of the OTSW analysis was implemented, the opportunities and threats that determine the strategic development of research activities of the universities of the Kemerovo region — Kuzbass were identified.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>теория стратегии</kwd><kwd>методология стратегирования</kwd><kwd>исследования и разработки</kwd><kwd>Кемеровская область — Кузбасс</kwd><kwd>OTSW-анализ</kwd><kwd>глобальные</kwd><kwd>национальные и локальные тренды</kwd></kwd-group><kwd-group xml:lang="en"><kwd>strategy theory</kwd><kwd>methodology of strategizing</kwd><kwd>research and development</kwd><kwd>Kemerovo region — Kuzbass</kwd><kwd>OTSW-analysis</kwd><kwd>global</kwd><kwd>national and local trends</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бавыкина Е. Н., Фомина С. 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