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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">managementranepa</journal-id><journal-title-group><journal-title xml:lang="ru">Управленческое консультирование</journal-title><trans-title-group xml:lang="en"><trans-title>Administrative Consulting</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1726-1139</issn><issn pub-type="epub">1816-8590</issn><publisher><publisher-name>Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/1726-1139-2023-5-129-145</article-id><article-id custom-type="elpub" pub-id-type="custom">managementranepa-2262</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>A LINEA</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>A LINEA</subject></subj-group></article-categories><title-group><article-title>О восприятии России как образовательного направления студентами немецкого университета</article-title><trans-title-group xml:lang="en"><trans-title>On the Perceptions of Russia as an Educational Destination by the Students at German University</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Савельчев</surname><given-names>Л. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Savelchev</surname><given-names>L. А.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Савельчев Леонид Александрович, студент магистратуры факультета международных отношений и политических исследований</p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Leonid A. Savelchev, Master’s Student at Faculty of International Relations and Political Studies</p><p>St. Petersburg</p></bio><email xlink:type="simple">17@edu.ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (Северо-Западный институт управления РАНХиГС)</institution></aff><aff xml:lang="en"><institution>Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management, Branch of RANEPA)</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>13</day><month>06</month><year>2023</year></pub-date><volume>0</volume><issue>5</issue><fpage>129</fpage><lpage>145</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Савельчев Л.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Савельчев Л.А.</copyright-holder><copyright-holder xml:lang="en">Savelchev L.А.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.acjournal.ru/jour/article/view/2262">https://www.acjournal.ru/jour/article/view/2262</self-uri><abstract><p>Цель статьи — изучить восприятие России как образовательного направления среди студентов бакалавриата (B. A.) и магистратуры (M. A.) Рейн-Ваальского университета прикладных наук (Клеве, Германия).Методы. Исследование построено на методе кейс-стади на примере студентов бакалавриата и магистратуры Рейн-Ваальского университета прикладных наук (Клеве, Германия). Исследовательский вопрос — «Как воспринимают Россию в качестве образовательного направления студенты бакалавриата (B.A) и магистратуры (M.A) Рейн-Ваальского университета прикладных наук в Германии?» — сформулирован на основе рефлективного и интерпретивистского подходов. Для решения вопроса исследования была выбрана смешанная методология: исследование литературных и интернет-источников, и анкетирование в качестве методов сбора данных, а также контент-анализ в качестве стратегии анализа данных.Результаты. Результаты исследования показали, что 79% респондентов хотели бы посетить Россию, однако, только 18% респондентов могут рассмотреть Россию в качестве образовательного направления (результаты основаны на 33 ответах из 7390 студентов в целом — обоснование малой выборки содержится в разделе, посвященном методологии). Поразительно низкий интерес к обучению в России объясняется: 1) предпочтениями, лежащими в других образовательных направлениях; 2) языковым барьером; 3) отсутствием информации о российских программах обучения на английском языке и 4) недостаточной финансовой поддержкой обучения в России. Кроме того, результаты опроса показали, что негативное восприятие России как образовательного направления может быть связано с различными ценностями, которых придерживаются студенты РейнВаальского университета прикладных наук, и ценностями, которых придерживается население России в целом (в восприятии иностранных студентов), но это требует дальнейшего изучения.Выводы. В результате данного исследования можно сделать три основных вывода. Во-первых, в литературе по международным отношениям недостаточно внимания уделяется влиянию международной образовательной мобильности и изменениям в мировоззрении, и ценностях студентов. Во-вторых, высшее образование и международная студенческая мобильность рассматриваются как один из инструментов продвижения ценностей и факторов, способствующих «мягкой силе» государств. В-третьих, результаты кейса Рейн-Ваальского университета прикладных наук, похоже, подтверждают гипотезу Сильвии Ломер о том, что студенты уже позитивно предрасположены к стране, в которой они собираются учиться ввиду своих политико-идеологических установок.</p></abstract><trans-abstract xml:lang="en"><p>Purpose. The purpose of the article was to explore how Russia is perceived as an educational destination among undergraduate (B. A.) and postgraduate (M. A.) students at Rhine-Waal University of Applied Sciences (Kleve, Germany) during the summer semester 2022.Methods. The research was conceived as a reflective study based on the case-oriented research design and with a single case examined: the Rhine-Waal University of Applied Sciences (Kleve, Germany) and its undergraduate (B. A.) and postgraduate (M. A.) students. To address the research question: “How is Russia being perceived as an educational destination by undergraduate (B.A) and postgraduate (M.A) students at Rhine-Waal University of Applied Sciences in Germany?”, a mixed method was selected with archival and document-based research which was paired with a survey as a data collection technique; and a content analysis as a strategy for data analysis.results. Results of this survey have showed that 79% of respondents would like to visit Russia, but only 18% of respondents may consider Russia as a place to go studying (results are based on 33 replies out of 7390 students in total — the justification of small sampling is explained in the Methods part). Strikingly low interest to study in Russia was explained by 1) other educational destination preferences; 2) language barrier, and 3) lack of information on the Russian study programs and 4) insufficient financial support of studying in Russia. In addition, the survey results indicated that the negative perceptions of Russia as an educational destination could be related to the different values held by the students at the Rhine-Waal University of Applied Sciences, and those held by general population in Russia (as perceived by the students), but this would require further investigation.Conclusions. There are three major findings resulting from this study. Firstly, there is an inadequate attention in International Relations’ literature on the influence of international student mobility and change in students’ worldview and values. Secondly, higher education and international student mobility are considered as one of the instruments for value promotion and factors contributing to the soft power of the states. Thirdly, the results of Rhine-Waal University of Applied Sciences case seem to confirm Sylvie Lomer’s hypothesis that students are already positively predisposed to the country where they intend to go studying. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>студенческая мобильность</kwd><kwd>мягкая сила</kwd><kwd>неолиберализм</kwd><kwd>российский имидж</kwd><kwd>ценности</kwd><kwd>международные студенты</kwd><kwd>германо-российские отношения</kwd></kwd-group><kwd-group xml:lang="en"><kwd>student mobility</kwd><kwd>soft power</kwd><kwd>neoliberalism</kwd><kwd>Russian image</kwd><kwd>values</kwd><kwd>international students</kwd><kwd>Russian-German relationships</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Рустамова Л. Р. Мягкая сила и публичная дипломатия : учеб. пособие. М. : КНОРУС, 2021.</mixed-citation><mixed-citation xml:lang="en">Rustamova L. R. 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