managementranepaУправленческое консультированиеAdministrative Consulting1726-11391816-8590Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.YDXVNDmanagementranepa-2733Research ArticleОБЩЕСТВЕННОЕ РАЗВИТИЕ: ИСТОРИЧЕСКИЕ, НАЦИОНАЛЬНЫЕ, МЕЖДУНАРОДНЫЕ И ГЛОБАЛЬНЫЕ АСПЕКТЫSOCIAL DEVELOPMENT: HISTORICAL, NATIONAL, INTERNATIONAL AND GLOBAL ASPECTSРасширение прав и возможностей женщин в области информационного моделирования зданий (BIM): преодоление барьеров на пути развития инклюзивности в России и СербииEmpowering Woman in Building Information Modelling (BIM): Overcoming Barriers in Advancing Inclusivity in Russia and SerbiaНиколаЙ.JovicN.

Йович Никола, BIM–менеджер, соискатель ученой степени доктора философии в области принятия бизнес-решений

Ахен

Nikola Jovic, BIM Manager, Partner-Kotler Impact of Ex-Yu Region, M. Sc. Civil Engineering, M. Sc. Business Finance, PhD Candidate

nikola.1986@gmail.comWSP Infrastructure Engineering GmbHWSP Infrastructure Engineering GmbH20252806202503138147Copyright © Никола Й., 20252025Никола Й.Jovic N.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.acjournal.ru/jour/article/view/2733

Данная статья исследует системные препятствия, ограничивающие участие женщин и их лидерство в профессиях, связанных с информационным моделированием зданий (BIM — Building Information Modelling) в России и Сербии. С помощью качественного подхода, основанного на литературных источниках, исследование опирается на теории гендерных ролей, цифрового разрыва и структурного неравенства, чтобы объединить данные из рецензируемых академических и политических источников. Результаты показывают широкое расслоение по оплате труда, профессиональную сегрегацию, недопредставленность женщин в цифровом руководстве и недостаточную систему наставничества. В то время как Сербия демонстрирует более неформальные бизнес-стратегии с меньшей структурной поддержкой, в России наблюдаются более централизованные препятствия с политической инертностью. Несмотря на то, что BIM, являясь частью Строительства 4.0, имеет потенциал для инклюзивных изменений, его использование в обеих странах может привести к повторению гендерных неравенств без координированных институциональных изменений. Стратегические рекомендации включают интеграцию национальной политики, фокусированные инициативы по лидерству, инклюзивное повышение квалификации и поддерживающие предпринимательские структуры. Сосредоточив внимание на недостаточно исследованных постсоциалистических контекстах, данная работа способствует изменению глобальной дискуссии о гендерной инклюзивности в STEM.

This paper investigates the systematic obstacles restricting women’s involvement and leadership in Building Information Modelling (BIM) related occupations in Russia and Serbia. Using a qualitative literature-based approach, the study draws on gender role theory, digital divide theory, and structural inequality theories to combine data from peer-reviewed academic and policy sources. Findings show widespread wage disparities, occupational segregation, underrepresentation in digital leadership, and inadequate mentoring systems. While Serbia shows more informal business routes with less structural assistance, Russia’s workforce shows more centralized obstacles with policy immobility. Although BIM, which is part of Construction 4.0, has possibilities for inclusive change, its use in both nations runs the danger of repeating gender inequalities without coordinated institutional change. Strategic advice comprises national policy integration, focused leadership initiatives, inclusive upskilling, and entrepreneurial support structures. Focusing on under-researched post-socialist settings, this work provides to the changing worldwide conversation on gender inclusiveness in STEM.

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The authors declare that there are no conflicts of interest present.