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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">managementranepa</journal-id><journal-title-group><journal-title xml:lang="ru">Управленческое консультирование</journal-title><trans-title-group xml:lang="en"><trans-title>Administrative Consulting</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1726-1139</issn><issn pub-type="epub">1816-8590</issn><publisher><publisher-name>Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">managementranepa-512</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБЩЕСТВО И РЕФОРМЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIETY AND REFORMS</subject></subj-group></article-categories><title-group><article-title>Аспекты мотивации работников в кросскультурной среде в контексте модели Хофстеде</article-title><trans-title-group xml:lang="en"><trans-title>Aspects of Motivation of Workers in the Cross-cultural Environment in the Context of Hofstede’s Model</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мясоедов</surname><given-names>С. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Myasoyedov</surname><given-names>Sergey Pavlovich</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мартиросян</surname><given-names>Э. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Martirosyan</surname><given-names>Emil Georgievich</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сергеева</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Sergeeva</surname><given-names>Anastasia Aleksandrovna</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская академия народного хозяйства и государственной службы при Президенте РФ</institution></aff><aff xml:lang="en"><institution>Russian Presidential Academy of National Economy and Public Administration</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2017</year></pub-date><pub-date pub-type="epub"><day>17</day><month>04</month><year>2018</year></pub-date><volume>0</volume><issue>2</issue><fpage>51</fpage><lpage>55</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мясоедов С.П., Мартиросян Э.Г., Сергеева А.А., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Мясоедов С.П., Мартиросян Э.Г., Сергеева А.А.</copyright-holder><copyright-holder xml:lang="en">Myasoyedov S.P., Martirosyan E.G., Sergeeva A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.acjournal.ru/jour/article/view/512">https://www.acjournal.ru/jour/article/view/512</self-uri><abstract><p>Понимание культурной специфики организационного поведения в международном контексте позволяет управленцам принимать решения в отношении выбора технологий мотивации работников организаций - как коммерческого сектора, так и государственной службы. Исследователь Гирт Хофстеде определил культуру как «коллективное программирование ума, отличающее членов одной группы от другой». Модель оценки кросскультурных аспектов поведения работников дает управленцам инструментарий формирования стратегий мотивации и принятия решений. Процесс управления мотивацией в мультинациональном коллективе предполагает позиционирование сотрудника в международной компании в соответствии с его интересами, а не только с потребностями транснациональной экспансии, формирование благоприятной и доверительной организационной среды, информирование сотрудника о стратегических намерениях организации и собственных карьерных перспективах. Тем самым достигается активизация профессиональных и коммуникативных навыков работников, определяемая синергическим эффектом межкультурного взаимодействия.</p></abstract><trans-abstract xml:lang="en"><p>Understanding the cultural specifics of organizational behavior in the international context allows managers to make decisions concerning the selection of employee motivation techniques both for commercial enterprises and state entities. Researcher Geert Hofstede defined culture as «the collective programming of the mind which distinguishes the members of one group from another». Evaluation model of cross-cultural aspects of the workers’ behavior gives managers the tools of formation of motivation and decision-making strategies. The process of motivation in multinational management team involves the positioning of employees in an international company in accordance with their interests, not only to the needs of transnational expansion, the formation of supportive and confidential organizational environment, informing the employee about the strategic intentions of the organization and their own career prospects. This achieves the activation of professional and communication skills of employees, determined by the synergistic effect of cross-cultural interaction.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>мотивация</kwd><kwd>кросс-культурный менеджмент</kwd><kwd>типология организационных культур Герта Хофстеде</kwd><kwd>синергия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>motivation</kwd><kwd>cross-cultural management</kwd><kwd>Geert Hofstede’s typology of organizational cultures</kwd><kwd>synergy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Мясоедов С. П. Основы кросскультурного менеджмента: Как вести бизнес с представителями других стран и культур. М. : Дело, 2003.</mixed-citation><mixed-citation xml:lang="en">Myasoedov S.P. 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