managementranepaУправленческое консультированиеAdministrative Consulting1726-11391816-8590Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management.10.22394/1726-1139-2018-7-154-164managementranepa-893Research ArticleA LINEAA LINEAМониторинг глобальных и национальных потребительских трендов — важный этап стратегирования (на примере отрасли кролиководства)Monitoring of Global and National Consumer Trends — Importance Stage of Strategizing (Based on Rabbit Industry)ШаклеинК И.ShakleinK. I.

Шаклеин Константин Игоревич, аспирант кафедры финансовой стратегии Московской школы экономики

Москва

Konstantin i. Shaklein, Graduate student of the Chair of Financial Strategy of Moscow School of Economics

Moscow

mrshaklein@gmail.comМосковский государственный университет им. М. В. ЛомоносоваLomonosov Moscow State University20180609201817154164Copyright © Шаклеин К.И., 20182018Шаклеин К.И.Shaklein K.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.acjournal.ru/jour/article/view/893

Целью статьи является определение объективных закономерностей и трендов, прямо и косвенно влияющих на развитие отрасли кролиководства, на глобальном и национальном уровнях. Данное исследование проведено в соответствии с методологией общей теории стратегирования, разработанной В. Л. Квинтом. Основные методы анализа выявленных трендов основываются на статистическом и эконометрическом инструментарии. В процессе анализа на глобальном уровне отмечаются следующие тренды: растущий дефицит диетической продукции, проведение мероприятий международными организациями (ООН) по улучшению качества питания, рост заинтересованности населения здоровым питанием, здоровым образом жизни. На национальном уровне выявленные тренды нашли свое подтверждение. Существующие тренды определяют перспективы в области развития кролиководства.

The aim of the article is to determine the objective trends directly and indirectly influencing the development of the rabbit industry at the global and national levels. This research was carried out in accordance with the methodology of the general theory of strategy developed by Vladimir Kvint. The main methods for analyzing the identified trends are based on statistical and econometric methods. In the process of analysis at the global level, the following trends are noted: the growing deficit in the consumption of dietary products, the conduct of activities by public organizations (UN) to improve the quality of nutrition, the growing interest of the population in a healthy diet, a healthy lifestyle. At the national level, the identified trends have been confirmed. The existing trends define stable prospects in the field of rabbit industry development.

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The authors declare that there are no conflicts of interest present.