The Impact of Sport on the Reputation of States in the Modern Political Agenda
https://doi.org/10.22394/1726-1139-2022-7-150-162
Abstract
The article is devoted to the use of sports as a tool of soft power, the influence of sports on the formation of the image of the state. The material examines the increased role of international sports organizations and sports in general. It is noted that in the modern world the possibilities of sports diplomacy have seriously increased. Particular attention is paid to the confrontation between the Middle Eastern states, which have practically mastered the ability to politically influence the world community using the tools of sports diplomacy.
Theoretical generalizations and comparative analysis made it possible to analyze the resonant sports events that took place at the largest tennis, judo and rally racing competitions.
The aim of the work is to determine the influence of sport as an effective means of soft power in modern international relations.
As a result of the study, various types of use of sports as a tool of soft power were demonstrated, and its effectiveness as an effective means of political struggle was proved using the example of the Middle East states. As a conclusion, it can be noted that at present, states that successfully combine various aspects of public diplomacy will achieve greater success. In this context, the development of sports at the national level makes it possible to increase the reputation of the state, creates a positive image, which makes it possible to achieve certain goals in the political arena.
About the Authors
S. G. Yanukov
Peter the Great St. Petersburg Polytechnic University
Russian Federation
Russian Federation
Sergey G. Yanukov, Student of the Higher School of International Relations
Saint Petersburg
Z. Z. Bahturidze
Peter the Great St. Petersburg Polytechnic University
Russian Federation
Russian Federation
Zeinab Z. Bahturidze, Professor of the Higher School of International Relations, Doctor of Science (Political Sciences)
Saint Petersburg
References
1. Bogolyubova N. M., Nikolaeva Yu. V., Bogolyubov M. A. Humanitarian cooperation in sports in the CIS space as an integration factor // Administrative consulting. 2016. N 4 (88). P. 90–97 (in Rus).
2. Bogolyubova N. M., Nikolaeva Yu. V. Sports in the palette of international relations: humanitarian, diplomatic and cultural aspects. St. Petersburg State University, 2011. 320 p. (in Rus).
3. Martynenko S. E. Dialectical relationship of sports and politics and its manifestation in the mass media // Bulletin of MSOU. Series: History and Political Sciences. 2014. N 5. P. 179–186 (in Rus).
4. Naumov A. O. Sports diplomacy as an instrument of “soft power” // World politics. 2017. N 4. P. 32–43 (in Rus).
5. Parshakova V. M. Peacekeeping function of sports // International Journal of Humanities and Natural Sciences. 2018. N 6–1. P. 103–105 (in Rus).
6. Stafeev D. V. The role of the political factor in the transformation of the international sports movement // Scientific and technical statements of St. Petersburg State University. Humanities and social sciences. 2014. N 4 (208). P. 24–34 (in Rus).
7. Boycoff J. Power Games: A Political History of the Olympics / J. Boycoff, D. Zirin. Verso books, 2016. 352 p.
8. Dobre-Laza М. Sport and Politics. Kings and Countries. The historical tradition ofpolitical involvement in sport [Electronic source]. URL: http://www.pages.drexel.edu/~rosenl/sports%20Folder/Sport%20and%20Politics%20Kings%20and%20Countries.pdf (accessed: 01.02.2022).
9. Dubinsky Y. Analyzing the roles of country image, nation branding, and public diplomacy through the evolution of the modern Olympic movement. Physical Culture and Sport. Studies and Research. 2019. Vol. 84. N 1. P. 27–40. URL: https://content.sciendo.com/view/journals/pcssr/84/1/article-p27.xml (accessed: 01.02.2022).
10. Macdonald K. Systematic Torture: Statistics from Dubai Central Jail / K. Macdonald. Text: electronic // Reprieve: [website]. 2013 [Electronic source]. URL: https://reprieve.org/wpcontent/uploads/sites/2/2015/03/2013_10_28_INT-UAE-Torture-Report-final.pdf (accessed: 02.02.2022).
11. Murray S. Sports-Diplomacy: a hybrid of two halves [Electronic source]. URL: http://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2011-symposium/Sports-Diplomacy-a-hybrid-of-two-halves--Dr-Stuart-Murray.pdf (accessed: 02.02.2022).
12. Ney J. Soft Power. Means of success in world policies / Joseph Ney. Cambridge; New York: Public Affairs, 2005. 192 p.
13. Robson S., Simpson K., Tucker L. Strategic sport development. Ebook Central Academic Complete International Edition. Routledge 2013. 288 p.
Review
For citations:
Yanukov S.G., Bahturidze Z.Z. The Impact of Sport on the Reputation of States in the Modern Political Agenda. Administrative Consulting. 2022;(7):150-162. (In Russ.) https://doi.org/10.22394/1726-1139-2022-7-150-162
Views:
500
Email this article 