Persuasive Communication as an Instrument of Controlling Modern Socio-Economic Processes
Abstract
In the post we will analyses different types and form of persuasive communication, which affects the control of the socio-economic space of modern society by using consumer behavior of subjects and objects of socio-economic processes, forming certain behavioral installments in the economic consciousness of people.
About the Authors
Azhar Zhalelevna Kuszhanova
North-West Institute of Management - branch of the Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
Tamara Vasilyevna Naumenko
Lomonosov Moscow State University
Russian Federation
Russian Federation
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Review
For citations:
Kuszhanova A.Zh., Naumenko T.V. Persuasive Communication as an Instrument of Controlling Modern Socio-Economic Processes. Administrative Consulting. 2016;(7):92-102. (In Russ.)
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