Reputation and Image of the Power. Mediastrategies of Formation
Abstract
The authors consider the existing communication strategies applied by public authorities for forming their own image, the media as the main tool of realization of communicative strategies and the correlation between the feasibility of the chosen communication strategy and the degree of public confidence in the government.
About the Authors
Vera Alexeevna Achkasova
Saint-Petersburg State University
Russian Federation
Russian Federation
Kristina Vladimirovna Korneeva
Saint-Petersburg State University
Russian Federation
Russian Federation
References
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Review
For citations:
Achkasova V.A., Korneeva K.V. Reputation and Image of the Power. Mediastrategies of Formation. Administrative Consulting. 2017;(1):159-165. (In Russ.)
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