Experience of Linguistic Portraiture of the Modern Official
https://doi.org/10.22394/1726-1139-2018-4-116-123
Abstract
We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image and reputational characteristics.
About the Author
O. A. Glushchenko
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Russian Federation
Professor of the Chair of Journalism and Media Communications of North-West institute of management of RANEPA (St. Petersburg, Russian Federation), Doctor of Science (Philology), Associate Professor
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Review
For citations:
Glushchenko O.A. Experience of Linguistic Portraiture of the Modern Official. Administrative Consulting. 2018;(4):116-123. (In Russ.) https://doi.org/10.22394/1726-1139-2018-4-116-123
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