Why to open the closed health care?
https://doi.org/10.22394/1726-1139-2018-6-33-40
Abstract
The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.
About the Authors
A. I. Balashov
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Aleksei I. Balashov, Head of the Chair of State and Municipal Management of North-West institute of management, Doctor of Science (Economy) Professor
Russian Federation
Aleksei I. Balashov, Head of the Chair of State and Municipal Management of North-West institute of management, Doctor of Science (Economy) Professor
G. A. Zakharenko
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA); Ministry of Health of the Russian Federation
Russian Federation
Russian Federation
Gleb A.Zakharenko, Leading Adviser of the Communication Projects Department of the Department of Public Health and Communications
Graduate student of the Chair of State and Municipal Management
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Review
For citations:
Balashov A.I., Zakharenko G.A. Why to open the closed health care? Administrative Consulting. 2018;(6):33-40. (In Russ.) https://doi.org/10.22394/1726-1139-2018-6-33-40
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