On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation)
https://doi.org/10.22394/1726-1139-2020-1-73-86
Abstract
The quartet of the largest federal players in a completely mature mobile commerce market created a unique situation of the classical oligopoly in the face of imperfect competition, which put the domestic antitrust authority in a difficult position. Although the appearance of reliable competition requires a reduction in the financial success of each member of this strategic group, a kind of quadriga, in particular a decrease in marginal service revenue, a decrease in the growth rate of net profit, the reality of cartel conspiracy, especially in terms of price and tariff formation for a range of services mobile communications, of harmonization of non-price instruments, more and more becomes convex and tangible. And the extremely high indicators and characteristics of market concentration and tension for the oligopoly structure of mobile operators can become the source material of the case study for analysts of the territorial administrations of the FAS RF. Continuing his article, the author pays special attention to the construction and testing of a statistical model for analyzing the revenue from advertising activity of oligopolistic quartet participants in the mobile communications market.
About the Author
A. N. Tsatsulin
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Alexander N. Tsatsulin, Professor of the Department of Financial Management of Faculty of Economy, Doctor of Science (History), Professor
Russian Federation
Alexander N. Tsatsulin, Professor of the Department of Financial Management of Faculty of Economy, Doctor of Science (History), Professor
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Review
For citations:
Tsatsulin A.N. On One Method of Making Management Decisions in Market Strategies of Brand Promotion by Mobile Operators (Continuation). Administrative Consulting. 2020;(1):73-86. (In Russ.) https://doi.org/10.22394/1726-1139-2020-1-73-86
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