The Representation of the Image of Russia in Foreign National Mass Media Discourse
https://doi.org/10.22394/1726-1139-2020-12-112-119
Abstract
This article focuses on the representation of the image of Russia in the discourse of foreign media (2014–2020). Taking into account the definition of the image of the state as a special concept, the article claims the lexeme «Russia», as well as the identities associated with this image in political and mass-information discourse. This concept contains historical, metaphorical, evaluative, ethnocultural and associative layers. Based on scientific research on the problems of media discourse, image-formation, associations, and using the methods of critical discourse and conceptual metaphorical analysis, the article reveals the range of means of reaching the concept of «Russia» used by the media. Discourse depends on grammar, semiotics, semantics, structure and argumentation, therefore it is important to answer the questions: how do «they» speak about «us» and how is the image of «us» formed in text or speech? To achieve the goal, we had content analysis of massmedia and had the associative experimental technique too. These tools demonstrate the ideological values of the discourse in question and the associations that it forms in the minds of people. The paper suggests that the scheme of analysis of the image of state in the political mass media discourse, offered in it, can be applied to the investigation of images of other states.
About the Author
O. V. Degtyareva
North-West Institute of Management of RANEPA
Russian Federation
Russian Federation
Associate Professor of the Chair of Journalism and Media Communications, PhD in Political Sciences
St. Petersburg
References
1. Berendeev M. V. Semiotic inversions in the formation of a political image in the media school (on the example of the image of Russia in the German media) // Bulletin of the Baltic Federal University named after I. Kant. Ser.: Humanities and social sciences [Vestnik Baltiiskogo federal'nogo universiteta im. I. Kanta. Ser.: Gumanitarnye i obshchestvennye nauki]. 2017. N 3. P. 94–102. (In rus)
2. Gobozov I. A. Neoliberalism and globalization // Age of globalization [Vek globalizatsii]. 2017. N 2 (22). P. 66–76. (In rus)
3. Deutsch D. The Fabric of Reality. Science of parallel universes. M.: Alpina non-fiction, 2018. 614 p. (In rus)
4. Yesina E. V. English vocabulary in modern French (based on women's journals) // Philological sciences. Questions of theory and practice [Filologicheskie nauki. Voprosy teorii i praktiki]. 2011. N 2 (9). P. 73–75. (In rus)
5. Konstantinova M. V. Americanization of European languages as a threat of loss of identity (using the example of modern Russian and French) // Bulletin of KSU named after N. A. Nekrasov [Vestnik KGU im. N. A. Nekrasova]. 2016. N 2. P. 202-206. (In rus)
6. Melnik G. S. Concepts of "catastrophe," "anarchy," "global rebellion" as a technology for representing the world in expert and media discourse // Forward, dream... From the elements of the modern information society to the horizons of the knowledge society: a collection of scientific articles / edited by K. S. Pigrov. St. Petersburg: LLC Book House, 2019. P. 134–142. (In rus)
7. Trubnikova M. N. The problem of "Americanization" of modern Russian culture [Electronic Resource]. URL: http: //trubnikova-maria.jimdo.com/articles/проблема-американизации-современнойроссийской-культуры (date of address: 10.01.20). (In rus)
8. Khmeltsov A. I. When "they" talk about "us": political discourse and semiotics of foreign policy in an interdisciplinary perspective [Electronic resource]. URL: http://www.russcomm.ru/rca_biblio/h/hmeltsov.shtml (date of address: 18.06.2020). (In rus)
9. Alefirenko N. F. The problems of verbalizing the concept. Volgograd : Peremena, 2003.
10. Boulding K. The image: knowledge in life and society. Ann Arbor : The University of Michigan Press, 1956.
11. Klein S. Learning: principles and applications. Newbury Park : Sage Publications, 2012.
12. Melnik G. S., Teplyashina A. N. The of digitalization network space on journalism education // Education Media (Mediaobrazovanie) 2019. N 59 (1). Р. 86–92.
13. Morley D. Broadcasting and the construction of the national family // The Television Studies Reader / ed. R. C. Allen, A. Hill. 2004. London — New York, 2004. P. 422.
14. Posternyak K. P. The Formation of the Image of Russia in the British Political Mass Media Discourse // Acta Scientiarum Language and Culture. 2018. Vol. 40. Is. 2 [Electronic Resource]. URL: http://www.xlinguae.eu/2018_11_02_45.html (date of address: 10.12.2019).
15. Rosie M. et al. Mediating which nation? Citizenship and national identities in the British press // Social Semiotics. 2006. Vol. 16. N 2. P. 327–344.
16. Supplanting the Postmodern: An Anthology of Writings on the Arts and Culture of the Early 21st century / eds D. Rudrum, N. Stavris. New York: Bloomsbury Academic, 2015. P. 335.
17. Tipton F. B. Modeling National Identities and Cultural Change: The Western European, Japanese, and United States Experiences Compared // International Journal of Cross-Cultural Management. 2009. Vol. 9. Is. 2. P. 145−168.
18. Tsirkunova S. Through the prism of metaphor: a case study of the US and UK political discourse on the Ukraine conflict // Acta Scientarum. Language and Culture. 2016. N 38 (4). P. 405–412 [Electronic Resource]. URL: https://www.doi: 10.4025/actascilangcult.v38i4.29503 (date of address: 13.09.2020).
Review
For citations:
Degtyareva O.V. The Representation of the Image of Russia in Foreign National Mass Media Discourse. Administrative Consulting. 2020;(12):112-119. (In Russ.) https://doi.org/10.22394/1726-1139-2020-12-112-119
Views:
1308
Email this article 