Values of Youth as a Resource for Developing the Company’s Internal Corporate Ideology: Globalization and Patriotism
https://doi.org/10.22394/1726-1139-2023-6-105-117
Abstract
Corporate culture as it exists today is a cast of the Western European matrix, in which the ideology of the state is replaced by the values of the corporation. But modern realities form a new demand of society, moral principles and traditions develop modern legal relations.
The purpose of the article (in the form of confirmation or refutation of a scientific hypothesis) is to analyze the value system of youth, legal realities and ideological features of the formation of the Russian state around the factors of Russian identity: family, society, country, state, person, to describe the possibility of their inclusion in the corporate culture (employer) as the basic principles of corporate governance.
The group interview method and the content analysis method were chosen as the research method. The method of group interview allows each of the participants of the discussion to speak freely and the participants of the debate to form a unified representation of the group on the problems of corporate culture, which are based on the factors of Russian identity: family, person, society, country, state. The content analysis method allows, based on recorded discussions, to identify the key values of young people that can be included in the corporate culture of Russian companies.
About the Authors
N. V. Grishanin
State Academic University of Humanities; Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management, Branch of RANEPA)
Russian Federation
Russian Federation
Nikita V. Grishanin, PhD, Senior Researcher; Head of the Master’s program “Consulting and Reputation Management in Advertising and Public Relations”
Moscow
Saint Petersburg
Ya. V. Minevich
State Academic University of Humanities; Moscow State Institute of Culture
Russian Federation
Russian Federation
Yakov V. Minevich, PhD, Senior Researcher; Head of the Department of Advertising and Public Relations
Moscow
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Review
For citations:
Grishanin N.V., Minevich Ya.V. Values of Youth as a Resource for Developing the Company’s Internal Corporate Ideology: Globalization and Patriotism. Administrative Consulting. 2023;(6):105-117. (In Russ.) https://doi.org/10.22394/1726-1139-2023-6-105-117
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