Strategic Opportunities for Russian-Chinese Cooperation in Tourism in the Context of the Implementation of Large Cross-Border Projects

The purpose of the study is to identify the strategic opportunities for Russian-Chinese cooperation in the field of tourism in modern geopolitical situation, which have initiated a number of large foreign investors leaving the domestic tourism market and at the same time the formation of strategic niches for Chinese foreign direct investment in the economy, in particular, in the Russian tourism industry. Forming a favorable investment environment is an essential condition for stimulating business activity in the eastern regions of the Russian Federation for the government to undertake. On the other hand, the strategies and programs of the border regions of the Russian Far East development define the task of finding the optimal economic presence of China in key sectors of the country’s economy. The theory of strategy and methodology of strategizing by academician V. L. Kvint is defined as the theoretical and methodological basis of the study. According to the theory of strategy the primary thing when developing a new or adjusting an existing strategy of the object is to analyze trends, after that the external and internal environment, identify opportunities and determine strategic priority directions for the development of the strategized object.
As a result of the research, the features of the development of Russian-Chinese cooperation in the field of tourism were determined, the portrait of the target Chinese tourist was formed, the strategic assessment of the level of infrastructure support for tourism development in the border regions of Russia and China and the strategic analysis of the regulatory and legal support for the development of Russian-Chinese tourism were carried out, the strategic priorities for infrastructural support of cross-border tourism were identified and proposals for the strategic development of cross-border Russian-Chinese tourism were formulated in general terms. The presented strategic directions and proposals for the cross-border tourism development will make it possible to realize the tourism potential of two states.

1. Alimuradov M. K., Vlasyuk L. I. Strategy — a new area of professional knowledge // Administrative consulting [Upravlencheskoe konsul’tirovanie]. 2017. T. 107. № 11. P. 154–159. (In Russ.) DOI: 10.22394/1726-1139-2017-11-154-159

2. Alexandrova A. Yu., International tourism. Moscow : KnoRus. 2016. 459 p. (In Russ.) EDN QTFXLZ

3. Bogolyubova S. A., Bogolyubov V. S. Modern factors and problems of the attractiveness of Russia as a tourist destination for Chinese tourists // Azimuth of scientific research: economics and management [Azimut nauchnyh issledovanij: ekonomika i upravlenie]. Vol. 7. N 4 (25). 2018. P. 48–252. (In Russ.) EDN YSZHAT

4. Wen Li. Chinese-Russian cooperation in the field of tourism // Russia in the Asia-Pacific region. [Rossiya v Aziatsko-Tihookeanskom regione]. 2011. N 3. P. 151–158. (In Russ.) EDN OODJWH

5. Dzhandzhugazova E. A. Red route as a form of Russian-Chinese cooperation // Tourism and regional development. Collection of scientific articles [Turizm i regional’noe razvitie. Sbornik nauchnyh statej]. 2017. Release 10. P. 27–32. (In Russ.) EDN ZMUSVX

6. Dai Ximen. Assessment of current infrastructure projects in support of cross-border cooperation between Russia and China in the field of tourism // Sciences of Europe. N 39. 2019. P. 27–32. (In Russ.) EDN CAPNDU

7. Ivanov S. A. Prospects for cooperation between Heilongjiang Province and the Primorsky Territory // Society and State in China [Obshchestvo i gosudarstvo v Kitae]. 2018. N 1. (In Russ.) EDN XVFOXZ

8. Karneev A. N., Borokh O. N., Vinogradov A. V., Davydov O. V. [et al.] Reaction of political systems of the countries of Pacific Asia to ongoing changes and new challenges // World Economy and International Relations [Mirovaya ekonomika i mezhdunarodnye otnosheniya]. Vol. 61. N 7. P. 98–108. (In Russ.) DOI: 10.20542/0131-2227-2017-61-8-96-108

9. Kvint V. L. Strategy development: monitoring and forecasting of the internal and external environment // Administrative consulting [Upravlencheskoe konsul’tirovanie]. 2015. N 7 (79). P. 6–11. (In Russ.) EDN UBHJLL

10. Kvint V. L. Strategic management and economics in the global emerging market. Moscow : Budget. 2012. 626 p. (In Russ.) EDN QVGRVN

11. Maslov A. A. China 2020. Pandemic, society and global alternatives. Moscow : Ripol Classic. 2020. 388 p. (In Russ.) EDN BYGOLA

12. Madiyarova D. M., Wu Shuai. Cooperation between Russia and China in the implementation of the “One Belt, One Road” project // Bulletin of Science [Vestnik nauki]. 2022. N 6 (51). P. 46–60. (In Russ.) EDN BCLSUK

13. Mulintseva D. V., Tretyakova O. S. Study of modern Russian-Chinese relations in the field of tourism and prospects for their development // Science and tourism: interaction strategies [Nauka i turizm: strategii vzaimodejstviya]. 2019. N 10. P. 41–45. (In Russ.) EDN QPSLLJ

14. Novikova I. V., Wang Yushan. Strategic planning of economic development of China // Strategy: theory and practice [Strategirovanie: teoriya i praktika]. 2022. Vol. 2. N 3. P. 293–303. (In Russ.) DOI: 10.21603/2782-2435-2022-2-3-293-303

15. Russian-Chinese dialogue: model 2020. Report N 58/2020 / [S. G. Luzyanin (manager), etc.; H. Zhao (director), etc.]; Russian International Affairs Council (RIAC). Moscow : NP RIAC. 2020. 254 p. [Electronic resource]. URL: https://russiancouncil.ru/papers/Russia-China-2020-Report58. pdf (accessed: 04.10.2024). (In Russ.)

16. Ryabova E. A. Economics and organization of tourism: international tourism : textbook / I. A. Ryabova. M. : KnoRus. 2016. 566 p. (In Russ.) EDN TMZYOZ

17. Sazykin A. M., Shirokova A. V. Development of international tourism in the Primorsky Territory: Chinese direction // Oikumena. Regional studies [Ojkumena. Regionovedcheskie issledovaniya]. 2022. N 1. P. 108–119. (In Russ.) DOI:10.24866/1998-6785/2022-1/108-119

18. Zou Xiuting. Russian-Chinese zones of cross-border cooperation: prospects for interaction between the Russian Federation and the People’s Republic of China // Russia and the Asia-Pacific region [Rossiya v Aziatsko-Tihookeanskom regione]. 2020. N 3 (109). P. 134–150. (In Russ.) EDN PSSSNW

19. JYANG Junjing Chinese tourism in Russia: current state and trends // Age of Information (Network publication) [Vek informacii (Setevoe izdanie)]. 2019. Vol. 3. N 3 (8). 2019. (In Russ.) DOI: 10.33941/ageinfo.com33(8)13

20. Chubarov I., Kalashnikov D. “One Belt — One Road”: globalization in Chinese// World economy and development of relations [Mirovaya ekonomika i razvitie otnoshenij]. 2018. Vol. 2. P. 62. N 1. P. 25–33. (In Russ.) DOI: 10.20542/0131-2227-2018-62-1-25-33

21. Chkhotua I. Z., Sadovnichaya A. V. Transborderism as a strategic factor in the development of tourism and exhibition and fair activities in the Russian Far East // The Economic revival of Russia [Ekonomicheskoe vozrozhdenie Rossii]. N 2 (76). P. 119–134. (In Russ.) DOI: 10.37930/1990-9780-2023-2(76)-119-134

22. Chkhotua I. Z. Strategic development of tourism in the Russian Far East // Strategy: theory and practice [Strategirovanie: teoriya i praktika]. Vol. 2. N 3 (5). P. 390–404. (In Russ.) DOI: 10.21603/2782-2435-2022-2-3-390-404

23. Chkhotua I. Z. Strategic directions for the development of the tourism industry in the digital economy // Administrative consulting [Upravlencheskoe konsul’tirovanie]. 2021. N 4. P. 81–96. (In Russ.) DOI: 10.22394/1726-1139-2021-4-81-96

24. Yazovskikh E. V., Zheng Qinfang. Chinese-Russian cooperation in the field of tourism at the present stage // MODERN ECONOMY SUCCESS. 2020. N 1. P. 238–242. (In Russ.) EDN DNMRJK

25. Kvint V. L.战略规划概观 Shanghai University Press. Shanghai, China. 2021. 168 p. (In Chinese.) EDN IJQHPZ