Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
Abstract
In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.
About the Authors
Larisa Nshanovna Ashalyan
Sochi Institute of RUDN University
Russian Federation
Russian Federation
Karine Valerievna Kuznecova
Lomonosov Moscow State University
Russian Federation
Russian Federation
Alexander Timofeevich Petenko
Sochi Institute of RUDN University
Russian Federation
Russian Federation
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Review
For citations:
Ashalyan L.N., Kuznecova K.V., Petenko A.T. Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods. Administrative Consulting. 2016;(6):90-99. (In Russ.)
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