Tourist Attractiveness of the Saratov Region (Based on Empirical Research)
https://doi.org/10.22394/1726-1139-2017-4-146-151
Abstract
The article discusses approaches to the study of tourist attractiveness in terms of economics, marketing, social communication and sociology of management. The results of the authorial sociological study of citizens’ overall satisfaction with the quality of tourist services and tourist attractiveness of the Saratov Region are analyzed. A questionnaire survey of 1,200 respondents was conducted in the autumn of 2016, and the results formed the basis for the implementation of the project «Introduction to the Saratov Region: A Guide to Historical Sites», supported by a Presidential grant from NGO. The conclusion is that domestic tourism in the Saratov Region is now in the stage of development and determining its place among the potential visitors. As it is impossible to compete with foreign beach, mountain, and shopping routes for objective geographical, climatic and economic reasons, it is necessary to look for opportunities in other equally promising directions.
About the Authors
Dmitry Valerievich Akaev
Povolzhsky Institute of Management named after P. A. Stolypin, Branch of RANEPA
Russian Federation
Russian Federation
Aleksandr Aleksandrovich Shugaev
Ministry of Information and Press of the Saratov Region
Russian Federation
Russian Federation
References
1. Sarancha M. A. Methodological problems of an integrated assessment of tourist and recreational capacity of the territory [Metodologicheskie problemy integral’noi otsenki turistskorekreatsionnogo potentsiala territorii] // Bulletin of the Udmurt University. Series “Biology. Sciences about Earth” [Vestnik Udmurtskogo universiteta. Seriya «Biologiya. Nauki o Zemle»]. 2011. № 1. P. 118–127. (rus)
2. Ponomareva M. V., Ponomareva I. Yu., Tankiyeva of T. A. Methods of an integrated assessment of tourist appeal of municipalities of Tula region [Metodika integral’noi otsenki turisticheskoi privlekatel’nosti munitsipal’nykh obrazovanii Tul’skoi oblasti] // News TULSU. Economic and jurisprudence [Izvestiya TulGU. Ekonomicheskie i yuridicheskie nauki]. 2014. № 5-1. P. 458–463. (rus)
3. Kazantsev Yu. Yu. Image of the territory as instrument of increase in her tourist appeal [Imidzh territorii kak instrument povysheniya ee turisticheskoi privlekatel’nosti] // Interexpo Geo-Siberia [Interekspo Geo-Sibir’]. 2013. № 2. P. 52–56. (rus)
4. Fedyunina S. M., Panichkina G. G. The strategy of branding in policy of the region (on the example of the Saratov region) [Strategiya brendinga v politike regiona (na primere Saratovskoi oblasti) ] // Bulletin of the Volga region Institute of management [Vestnik Povolzhskogo instituta upravleniya]. 2017. Volume 17. № 1. (rus)
5. Frolova E. V., Kabanova E. E. Development of tourist appeal of the Russian territories: current trends and administrative practices [Razvitie turisticheskoi privlekatel’nosti rossiiskikh territorii: sovremennye tendentsii i upravlencheskie praktiki] // Economic and social changes: facts, tendencies, forecast [Ekonomicheskie i sotsial’nye peremeny: fakty, tendentsii, prognoz]. 2016. № 1(43). P. 153–169. (rus)
Review
For citations:
Akaev D.V., Shugaev A.A. Tourist Attractiveness of the Saratov Region (Based on Empirical Research). Administrative Consulting. 2017;(4):146-151. (In Russ.) https://doi.org/10.22394/1726-1139-2017-4-146-151
Views:
583
Email this article 