Exhibition and Trade Fair Activity as an Effective Organizational Method to Fulfill State Strategic Interests
https://doi.org/10.22394/1726-1139-2017-7-96-109
Abstract
International exhibitions are not only an important communication tool, but a mechanism for advancing and promoting new technologies and products to national and international markets. Strategic interests of the state, such as technological development in priority areas, protection of its economic interests in the international arena, increasing public trust in domestic manufacturers, shaping a positive image of the country and improving quality of life through the development of the social sphere based on the most effective solutions, can be achieved through exhibitions and fairs as well. Therefore, role of the state is crucially important in supporting the participants of national and foreign exhibitions, as well as in developing of exhibition infrastructure.
References
1. Alexandrova N. V., Sorokina E. V., Filonenko I. K. Participation in an exhibition: success formula [Uchastie v vystavke: formula uspekha]. Moscow : RIA “PROEXPO”, 2006. (rus)
2. Alexandrova N. V., Filonenko I. K. Exhibition management: strategy of management and marketing communications [Vystavochnyi menedzhment: strategii upravleniya i marketingovye kommunikatsii]. Moscow : RIA “PROEXPO”, 2006.
3. Bryson B. Short history of life and private life [Kratkaya istoriya byta i chastnoi zhizni]. Moscow : AST, 2016. 640 p. P. 17–26. (rus)
4. Karasev N. V. Sales and marketing in exhibition business [Prodazhi i marketing v vystavochnom biznese]. Moscow : Status Presence, 2010. (rus)
5. Karasev N. V. Participation in an exhibition: success formula [Uchastie v vystavke: formula uspekha]. Moscow : RIA “PROEXPO”, 2006. (rus)
6. Kvint V.L. Global emerging market — a new economic phenomenon [Global’nyi formiruyushchiisya rynok — novyi ekonomicheskii fenomen] // Prospects of development and the strategy of partnership of civilizations. World universal Exibition EXPO-2010 [Perspektivy razvitiya i strategiya partnerstva tsivilizatsii. Vsemirnaya universal’naya vystavka EKSPO-2010]. Shanghai, on November 12–14, 2010. Collection of reports of participants of a forum [Sbornik dokladov uchastnikov foruma]. MISK publishing house, 2010. P. 130–135. (rus)
7. Kvint V.L. Development of strategy: monitoring and forecasting of the internal and external environment [Razrabotka strategii: monitoring i prognozirovanie vnutrennei i vneshnei sredy] // Administrative consulting [Upravlencheskoe konsul’tirovanie]. 2015. N 7(79). P. 6–11. (rus)
8. Simonov K. V. Modern expobusiness. Conditions of business and administrative technologies [Sovremennyi ekspobiznes. Usloviya predprinimatel’stva i upravlencheskie tekhnologii]. Moscow : INFRA-M, 2014. (rus)
9. Trofimov S. N. Exhibition activity and its regulation [Vystavochnaya deyatel’nost’ i ee regulirovanie]. St. Petersburg : Nevsky fund [Nevskii fond], 2000. (rus)
10. Shpakov V. N. History of World Exhibitions [Istoriya vsemirnykh vystavok]. Moscow : AST, 2008. 384 p. (rus)
11. State support of participation of small business in exhibitions [Gosudarstvennaya podderzhka uchastiya malogo biznesa v vystavkakh] // Expo Sheet [Ekspo Vedomosti]. 2016. N 1. P. 8. (rus)
12. Whether exhibition subsidies reach small business in regions? [Dokhodyat li do malogo biznesa v regionakh vystavochnye subsidii?] // Expo Sheet [Ekspo Vedomosti]. 2016. N 1. P. 10. (rus)
13. Law on exhibitions: to be or not to be? [Zakon o vystavkakh: byt’ ili ne byt’?] // Expo Sheet [Ekspo Vedomosti]. 2016. N 1. P. 4. (rus)
14. Results and prospects of development of the world exhibition industry [Itogi i perspektivy razvitiya mirovoi vystavochnoi industrii] // Expo Sheet [Ekspo Vedomosti]. 2016. N 1. P. 20. (rus)
15. To development of exhibitions — the state priority [Razvitiyu vystavok — gosudarstvennyi prioritet] // Expo Sheet [Ekspo Vedomosti]. 2016. N 1. P. 2. (rus)
16. Russian Union of Exhibitions and Fairs: key indicators of exhibition activity in 2016 [RSVYa: osnovnye pokazateli vystavochnoi deyatel’nosti v 2016 godu] // Expo Sheet [Ekspo Vedomosti]. 2017. N 1. P. 8. (rus)
17. State and prospects of the state support of exhibition activity [Sostoyanie i perspektivy gosudarstvennoi podderzhki vystavochnoi deyatel’nosti] // Expo Sheet [Ekspo Vedomosti]. 2016. N 4. P. 9. (rus)
18. Kirchgeorg M., Dornscheidt W.M., Giese W., Stoeck N. (eds.) Trade Show Management. Planning, Implementing and Controlling of Trade Shows, Conventions and Events. Wiesbaden : Gabler, 2005.
19. Kvint V. L. Strategy for the Global Market: Theory and practical applications. NY, London, Sydney : Routledge, 2015.
Review
For citations:
Sadovnichaya A.V. Exhibition and Trade Fair Activity as an Effective Organizational Method to Fulfill State Strategic Interests. Administrative Consulting. 2017;(7):96-109. (In Russ.) https://doi.org/10.22394/1726-1139-2017-7-96-109
Views:
815
Email this article 