Choosing the Competitiveness Strategy of the Enterprises in Tourism
https://doi.org/10.22394/1726-1139-2017-9-74-81
Abstract
The article is devoted to the issues of ensuring the competitiveness of enterprises in the tourism industry. It highlights the main features of the functioning of tourist enterprises and their influence on the choice of the strategy of competitiveness. The authors consider the specifics of the application of different types of strategies, such as price competition strategies, co-competitiveness strategies, differentiation strategies, concentration strategies, competition strategies based on in novation and strategies of adaptation to external conditions, at tourist enterprises.
About the Authors
Yurii Viktorovich Kusnetsov
Saint-Petersburg State University
Russian Federation
Russian Federation
Natalia Gennadievna Kizyan
Saint-Petersburg State University
Russian Federation
Russian Federation
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Review
For citations:
Kusnetsov Yu.V., Kizyan N.G. Choosing the Competitiveness Strategy of the Enterprises in Tourism. Administrative Consulting. 2017;(9):74-81. (In Russ.) https://doi.org/10.22394/1726-1139-2017-9-74-81
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