Event-management: Review and Systematization of Approaches of the Organization of Events
https://doi.org/10.22394/1726-1139-2017-9-140-148
Abstract
Event management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.
About the Authors
Sergey Gennadievich Ermakov
North-West Institute of Management, Branch of RANEPA
Russian Federation
Russian Federation
Julia Alekseevna Makarenko
Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics
Russian Federation
Russian Federation
Nikolay Evgenievich Sokolov
Saint-Petersburg State University of Communications of the Emperor Alexander I
Russian Federation
Russian Federation
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Review
For citations:
Ermakov S.G., Makarenko J.A., Sokolov N.E. Event-management: Review and Systematization of Approaches of the Organization of Events. Administrative Consulting. 2017;(9):140-148. (In Russ.) https://doi.org/10.22394/1726-1139-2017-9-140-148
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