Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
https://doi.org/10.22394/1726-1139-2018-2-65-72
Abstract
This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.
About the Authors
Ju. Bayer
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Julia Bayer, PhD in Sociology, associate Professor
Russian Federation
Julia Bayer, PhD in Sociology, associate Professor
F.-J Ruiz-Martinez
University of Alicante
Russian Federation
Francisco-Javier Ruiz-Martinez, Honours Professor (PhD) of Politics and Public Administration. Faculty of Law
Russian Federation
Francisco-Javier Ruiz-Martinez, Honours Professor (PhD) of Politics and Public Administration. Faculty of Law
Review
For citations:
Bayer J., Ruiz-Martinez F. Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018. Administrative Consulting. 2018;(2):65-72. (In Russ.) https://doi.org/10.22394/1726-1139-2018-2-65-72
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