Information Support of Process of Advertizing Management
https://doi.org/10.22394/1726-1139-2018-3-94-102
Abstract
In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.
About the Author
M. N. Kim
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Maksim N. Kim, Professor of the Chair of Journalism and Media Communications, Doctor of Science (Philology)
Russian Federation
Maksim N. Kim, Professor of the Chair of Journalism and Media Communications, Doctor of Science (Philology)
References
1. Pankratov F. G., Bazhenov Yu.K., Shakhuriin V. G. Advertising bases. 14th ed., M., 2012. (In rus)
2. Ph. Kotler. Marketing essentials. M., 1992. (In rus)
3. Romat E. Advertising in the system of marketing. Kharkov, 1995. (In rus)
4. Polyakov V. A., Romanov A. A. Advertising management. M., 2012. (In rus)
Review
For citations:
Kim M.N. Information Support of Process of Advertizing Management. Administrative Consulting. 2018;(3):94-102. (In Russ.) https://doi.org/10.22394/1726-1139-2018-3-94-102
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