Role of Modern Corporate Culture in Companies Development
https://doi.org/10.22394/1726-1139-2018-5-120-129
Abstract
The article considers modern trends in the role of corporate culture in international companies and reveals the importance of corporate culture in the development of companies. It gives examples of successful construction of corporate culture, using human capital, supporting employees’s projects within companies. Also the article considers the vision of building a developed corporate culture by the leaders of large world and domestic companies.
Keywords
human capital,
corporate culture,
organizational culture,
innovation,
Kaspersky,
Google,
Amazon,
Toyota,
Zara,
Mars,
Zappos,
Starbucks,
Severstal
About the Authors
A. I. Sosnilo
ITMO University; Saint-Petersburg branch of Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Andrei I. Sosnilo, NIU; Saint-Petersburg branch, Associate Professor, PhD in History
D. A. Snetkova
Saint-Petersburg branch of Financial University under the Government of the Russian Federation
Russian Federation
Daria A. Snetkova, Student
Russian Federation
Daria A. Snetkova, Student
References
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5. Hsieh T. Delivering Happiness: A Path to Profits, Passion, and Purpose. M. : Mann, Ivanov and Ferber, 2011. (In rus)
6. Eldridge J., Crombie A. A sociology of organization. London : Allen&Unwin, 1974.
7. Jaques E. The changing culture of a factory. New York : Dryden Press, 1952.
Review
For citations:
Sosnilo A.I., Snetkova D.A. Role of Modern Corporate Culture in Companies Development. Administrative Consulting. 2018;(6):120-129. (In Russ.) https://doi.org/10.22394/1726-1139-2018-5-120-129
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