Monitoring of Global and National Consumer Trends — Importance Stage of Strategizing (Based on Rabbit Industry)
https://doi.org/10.22394/1726-1139-2018-7-154-164
Abstract
The aim of the article is to determine the objective trends directly and indirectly influencing the development of the rabbit industry at the global and national levels. This research was carried out in accordance with the methodology of the general theory of strategy developed by Vladimir Kvint. The main methods for analyzing the identified trends are based on statistical and econometric methods. In the process of analysis at the global level, the following trends are noted: the growing deficit in the consumption of dietary products, the conduct of activities by public organizations (UN) to improve the quality of nutrition, the growing interest of the population in a healthy diet, a healthy lifestyle. At the national level, the identified trends have been confirmed. The existing trends define stable prospects in the field of rabbit industry development.
About the Author
K. I. Shaklein
Lomonosov Moscow State University
Russian Federation
Russian Federation
Konstantin i. Shaklein, Graduate student of the Chair of Financial Strategy of Moscow School of Economics
Moscow
References
1. Kvint V. L. Strategic management and economy in the global emerging market. M. : Business Atlas, 2012. (In rus)
2. Algan Y. et al. Big Data Measures of Well-Being: Evidence From a Google Well-Being Index in the United States. Paris : OECD Statistics Working Papers, OECD Publishing. 2016.
3. Bringing Agriculture to the Table. How Agriculture and Food Can Play a Role in Preventing Chronic Disease. The Chicago Council on Global Affairs. 2011. P. 19.
4. Francois LEBAS Strategy of lifting up small or medium scale rabbit farming into an industrial type enterprise, with a special reference to developing countries // First Jilin Rabbit Fair and Conference on Asian Rabbit Production Development, Changchun (China), September 2009. P. 8–10.
5. Kamel L., Lukefahr S. D. A note on the social impact of village scale rabbit project development in rural Egypt // J. Applied Rabbit Res. 1990. Т. 12. P. 259–262.
6. Kaplan-Pasternak M., Lukefahr S. D. WRSA project: Rabbit project development in response to the earthquake disaster in Haiti. Interim Report to the World Rabbit Science Association. Available at: http://world-rabbit-science.com. 2011.
7. Kvint V. Strategy for the Global Market: Theory and Practical Applications. Routledge, 2015.
8. Long C. L. A cooperative model for normal rabbit breeders. China Anim. Husbandry Bull. 2008. P. 52–57.
9. Lukefahr S. D. et al. Present status of the Heifer Project International-Cameroon rabbit program: Back to the future. 2000.
10. Machado L. C., Ferriera W. M. Organization and strategies of Brazilian rabbit production // V congresoAmericano de cunicultura, Mexico, 2014. Available at: https://world-rabbit-science.com/Other-Proceedings/America-2014-5th-Congess/Paper-pdf/024a-Machado-English.pdf.
11. Maslow A. A Theory of Human Motivation // Psychological Review. 1943. Vol. 50. N 4. P. 370– 386.
12. Oseni S. O., Lukefahr S. D. Rabbit production in low-input systems in Africa: situation, knowledge and perspectives — A review // World Rabbit Science. 2014. Т. 22. N 2. С. 147–160.
13. Owen E. et al. Livestock and wealth creation: improving the husbandry of animals kept by resource-poor people in developing countries. Nottingham University Press, 2005.
14. Tao X. H. Development of chinese characteristics grain saving husbandry, the relationship with rabbit breeding industry. Chinese j. Rabbit farming. 2008. P. 3–6.
15. Xing Z. M., Lai P. Y., Xian Z. J. Review of 30 years development of Chinese rabbit industry and a look into the future. Chinese j. Rabbit farming. 2009. P. 4–6.
16. Yinghe Qin. Structures and Marketing Strategis of China Rabbit Farming Cooperatives // WARTAZOA. Vol. 20. N 4. Th. 2010.
Review
For citations:
Shaklein K.I. Monitoring of Global and National Consumer Trends — Importance Stage of Strategizing (Based on Rabbit Industry). Administrative Consulting. 2018;1(7):154-164. (In Russ.) https://doi.org/10.22394/1726-1139-2018-7-154-164
Views:
535
Email this article 