National Peculiarities of Business in the Market of Mobile Commerce of Russia
https://doi.org/10.22394/1726-1139-2018-11-132-138
Abstract
Small mobile commerce businesses, due to their flexibility and mobility, are able to adapt to the changing environmental conditions and form new lines of business in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the translation of e-commerce into mobile forms. Forms of realization of the essence of mobile commerce are diverse. Mobile commerce allows people to transfer the entire information flow to users’ mobile phones, giving users complete freedom of movement. The article describes the objects and carried out the classification of the subjects of mobile commerce. National peculiarities of entrepreneurship in the Russian mobile commerce market are revealed.
About the Authors
A. P. Isaev
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Dean of Faculty of Economy and Finance, Doctor of Science (History), Professor
Russian Federation
Dean of Faculty of Economy and Finance, Doctor of Science (History), Professor
T. V. Vasilyeva
Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Russian Federation
Associate Professor of the Chair of Economics, PhD in Economics, Associate Professor
Russian Federation
Associate Professor of the Chair of Economics, PhD in Economics, Associate Professor
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Review
For citations:
Isaev A.P., Vasilyeva T.V. National Peculiarities of Business in the Market of Mobile Commerce of Russia. Administrative Consulting. 2018;(11):132-138. (In Russ.) https://doi.org/10.22394/1726-1139-2018-11-132-138
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