In the article formation of political civilization identity of Russia is discussed. Authors open a problem of political unity of the Russian Federation through a prism of a problem of political identity

The article discusses the factors that can help evaluate the effectiveness of implementation of the Strategy of the state national policy in the national republics and multiethnic regions of the Russian Federation. The proposed factors designed to meet the specific features of the Republic of Dagestan.

The article deals with the Russian state policy in the sphere of ensuring the quality and safety of medical activity, medical care standardization system, analyzes the practice of application and the nature of Russia’s health care standards. Methodology of research supports the comparative analysis of the current regulatory and methodological base in the Russian healthcare. The authors stated that currently in Russia is not developed a unified methodology of health care quality management, which would fully cover all of its aspects and would be applicable at all levels of care. According to the results of the study predicted a possible increase in the legal segment of the Russian market of medical services by improving public administration and the adoption of new, more effective regulatory documents in the fiel d o f publi c health.

The article is devoted to consideration of problems of formation in Russia of program budgeting in which development the negative tendency of absolutization of program financing when the budgetary expenses «squeeze» into program expenses was outlined, and budgets of the country, regions, municipalities can turn into set of budgets, respectively, the state, regional and municipal programs. The idea of the program budget can be as a result discredited. Not to allow it, it is necessary to divide accurately program and operating costs, to differentiate the budgetary expenses on financing of the current activity and on financing of programs.

In the article, resources of management of financial flows of the entity in system of crisis management are provided. The structure of management of the financial flows of the organization concerning the center of movement of financial resources is considered. This approach is oriented to the analysis of crisis management of the entities working in the tourist sphere.

The article deals with theoretical approaches management of the development of tourist and recreational areas as well as practical examples of management in Russia as the best management practices in this area. The article shows the profound integration of the industry of tourism and recreation in the socio-economic system of the region and proved the impossibility of managing the development of tourism and recreation separately from the overall strategy and management of socio-economic development of the territory. The concept of tourist-recreational potential of a region is formulated within the framework of system approach. A cluster approach and peculiarities of cluster policy in tourism and recreation are considered. The authors pay attention to the need to integrate the management of the development of tourism and recreation, and the formation of appropriate administrative and management structures, the general principles of managing complex systems theory. In addition, it analyzes the experiences of several Russian regions, demonstrating experience of effective implementation of their tourism potential.

The paper estimates the prospects of the development of modern tourist destination in St. Petersburg. Methodology assessment served as a well-known tool in strategic management the SWOT-analysis. The analysis identified the strengths and weaknesses of the tourist destination of St. Petersburg, its opportunities and threats. The strong points include a unique cultural authenticity of St. Petersburg related to the high concentration of objects of the world cultural heritage, as well as the creation of new cultural and entertainment facilities and events. The weak sides of St. Petersburg as a tourist center is - complicated visa procedures, underdeveloped tourist infrastructure of the city, the high cost of tourism services, poor promotion of the tourism brand of Saint-Petersburg in Europe, America and Asia, the low level of hotel service, the deficit and high cost locations tourist accommodation. The continued sanctions pressure on Russia from Western countries, reducing the value of the architectural appearance of the city as a result of the loss of the monuments, the sealing of building, implementing major projects, changing views of the historic center and the concentration in St. Petersburg in the high season of administrative and conventions created for tourists uncomfortable conditions form a threat to the development of the tourist destination of St. Petersburg. In turn, the devaluation of the ruble and the associated reduction in the cost of the tourist product in foreign currency and the reorientation of the Russian outbound travel to the inner form of the possibility of a tourist destination of St. Petersburg. Following an article in the SWOT-analysis were formulated management recommendations focused on the subject of management of St. Petersburg tourist complex - the authorized bodies of executive power of St. Petersburg.

The article deals with questions of planning the allocation of scarce resources in the development of St. Petersburg based on solving the optimization problem

This article describes technological business incubator’s function and activity, goals and objectives. Specially noted are various services that providing to the residents of St. Petersburg technological business-incubator. In addition, this article reports about the case of selecting small enterprises for incubation. The methodology of the research is a comparative analysis of compliance of the current normative and methodical base the culture of a business incubator. According to the results of the conducted research the conclusion about the effectiveness of the First city business incubator as object of infrastructure of state support of entrepreneurship. As a conclusion, developed series of recommendations aimed to improve business incubator effectiveness. These recommendations will lead to improving performance assessment of the business incubator managing company.

In the article the situation in the sphere of economic security in the Russian regions is characterized. For comparison on group of social and economic indicators, the largest cities and the most problem regions of Russia are chosen.

In the article new approaches to information support of innovative activity of the enterprise in questions of formation and updating of databases of technical information, getting of information, competitive fight and an assessment of a demand of own scientific results are proved. Recommendations about use of methods of business investigation; to use of modern characteristics of scientific activity of experts, including the Russian index of scientific citing and Hirsh’s index; application of methods of SWOT analysis, SPACE analysis, PEST analysis, the analysis of competitors according to Porter and calculation of an integrated index of a demand of all results of research and developmental works with the third-party enterprise are made.

The article discusses the conditions of effective communication, the key social and cultural process of society. On the basis of sociological survey among youth made in the social networks, the authors show modern trends of communication. The study draws on identity theory, cultural study, theory of consumption and motivation, as well as on psychoanalysis. The authors come to the conclusion that the appeal to a permanent process of identity-building by audiences is a prerequisite for the effectiveness of communication. Described structures, schemas, communication strategies allow to optimize communication, to come to a satisfactory and desirable results for both the communicator and the recipient.

The article analyzes the state policy in the field of patriotic education. Particular attention is paid to the program approach and the justification of the need to include the practice of patriotic education in nation-building and civic education. The authors consider theoretical bases of patriotic education and conducted a retrospective analysis of the state policy in the field of patriotic education in the USSR and Russia. The analysis of targets and scorecards of the last three state programs of patriotic education of citizens of the Russian Federation leads to the conclusion that they have a mismatch targets and tools to achieve the goal. Latitude expected results covering the economic, political and social spheres, while specific measures are reduced, in most cases, to the military-patriotic work with schoolchildren and young people. This determines the importance and responsibility of regional youth social policy in the system of patriotic education in the Russian Federation and leads to the necessity to continuously improve the regulatory framework, to develop new mechanisms and improve the effectiveness of interventions. Program approach is considered as a basis of formation of system of patriotic education in St. Petersburg. The authors emphasize that the integration of patriotic education in a program to provide the public consent is a marker of a comprehensive transformation in this area. It is no longer about patriotic education per se, as it was in the previous Soviet and Russian tradition, but a more complex formation of patriotism in the context of national and civic identity. This is reflected in including in a variety of activities aimed at the development of civil and patriotic education of citizens in St. Petersburg system, as well as high values of indicators of the program.

Authors consider professional career of the journalist in close interrelation with creative selfrealization of the personality - with development its communicative, mental and literary abilities based on which the professional destiny and career is built. Relevance of research. Today the modern media culture exerts serious large-scale and sign impact on ways and forms of giving of news in mass media. Under the influence of technology factors, the new system of functioning of mass media, which has allowed modern generation of journalists to come to essentially new level of the professional development, was created. For this reason in the field of research attention, there were questions, coherent with the journalist of new technologies and methods of his work. Relevance of a problem and the practical importance have defined the purpose and problems of scientific research, its internal logic and structure. Object of research - the professional, communicative, intellectual and creative skills, knowledge and abilities exerting impact on the qualification growth of the young journalist. The purpose of scientific research is detection of the main requirements imposed to the graduate of journalism faculty, multimedia mass media. Implementation of this purpose assumed the solution of the following tasks: 1. To reveal the professional, communicative, intellectual and creative skills, knowledge and abilities exerting influence the qualification growth of the youn g journalist. 2. To disclose specifics of work of the modern journalist from the point of view of genre specialization. The principles of the structural, system and complex analysis act as a methodological basis of scientific research. In the course of work authors used formal and logical, substantial and logical methods and general scientific (the analysis, synthesis, induction, deduction) methods. The practical importance of work is that the requirements considered in research imposed to the graduate of journalism faculty, multimedia mass media would allow raising quality of training of the experts who are trained in «journalism».

The article gives a description of the term «quality of life» and its indicators. The article presents the existing legislation concerning people’s quality of life as one of the priorities of the state. The article considers target areas of Strategy-2030 of economic and social development of St. Petersburg, and in particular the improvement of the urban environment as one of the most important factors determining the well-being of the city. Urgency of the problem is shown on example of the Vasileostrovsky district, and the article identify measures to improve the quality of the urban environment, allowing to achieve a result, indirectly improve the quality of life of the district’s population.

The article deals with the issues of forming and storing archives of electronic documents at the present stage of development of information and communication technologies (hereinafter - ICT) in the Russian Federation. The author designated problem of regulatory and methodological support of archival storage of electronic documents. The practical significance of the designated problem reduces to solving the issues related to the clarification of the terminology, ensuring the physical security and integrity of electronic documents, as well as examination of value of documents for acquisition of archives of electronic documents.

In this article the authors considered one of the most urgent problems of modern society - the ethical-legal and civil-patriotic education and upbringing of children and youth. Identified regulatory and legal documents in recent years devoted to this issue. For example, the St. Petersburg model of ethical and legal education of children and young people described the formation of the legal culture of the younger generation. The measures, in which the model is, translated Petersburg. We describe some of the ways of development of ethical and legal education.

Objective: The paper attempts to link the concepts of Learning Organizations and Organizations culture with Universities within a cross-cutural perspective. Methods: After a review of literature of Learning Organizations, the author provides insight of Organizational culture definitions and attempts to analyses the challenges of cross-cultural studies for those organizations. Results: The review showed that learning organizations have been successful in implanting change. Because each University has a unique profile an ad-hoc cross-cultural analysis is needed. Conclusions/Recommendations: The debate whether Universities are learning organizations is still open. Yet, in order to become accomplished learning organizations, they should take into account their cross-cultural challenges

In this article the analysis of validity and expediency of improvement of the mechanism of realization of a competition policy on more isolated territorial units, such as is offered: territorial subject of the Russian Federation, municipal territorial unit. Regional and municipal features of carrying out policy in the field of development and protection of the competition are investigated. Tasks of providing the competitive relations in territories of municipal territorial unit.

Today the younger generation is in a stage of the formation and development of new sociopolitical roles. Transformations socio-political the practician complicates definition by young citizens of the of a social role and political positions that can’t but affect their political participation and behavior. Today most of experts come to opinion that youth send the activity to socio-political life of the Russian society - in policy, in elections, in local activity less and less. Thus that young people in the majority are interested today in life of society, they aren’t its active participants. They more likely only observers who perfectly understand requirements imposed to them by society, but don’t share those positions and the directions which are offered them today. In this connection the state and institutes of civil society will be always faced by tasks of the organization of effective transfer of experience to the younger generation, optimum inclusion of youth in social and political processes, creation of optimum conditions for self-realization of the young personality.

The article considers experience of use in the cultural and ideological work of the party and the state of historical knowledge and cultural heritage as a tool of the Patriotic education and «spiritual mobilization» of the nation on the eve and in the first years of the great Patriotic war.

The article discusses the role of war in the life of medieval society. Particular attention is paid to the human dimension of war. The author notes the characteristics of war in the Middle Ages. The article highlighted the distinctive features of the war in the West and in the East, examines the ethical issues of the war, the factors are considered, ensure the emergence of chivalry.

The article examines the main space of communication of the ancient Greek democratic policies (agora, sanctuary, theatre, gymnasium), ascertains the role of the sophists and of sycophants in the formation of prejournalism phenomenons of Ancient Greece, examines the texts of advertisements in leukomas, as well as works of Lysias and Demosthenes.

This article discusses the causes, roots and most characteristic features of the phenomenon of terrorism in the Russian political extremism material of the early twentieth century. It focuses on the psychology of terror and social awareness, to accept or reject the practice of terrorism. The result revealed typological patterns of theory and practice of terrorism of the early 20-th and 21-th centuries.

Relevance of research is connected with introduction of competence-based approach in the public and municipal service. Formation of programs of professional development on the basis of an assessment of professional and personal competences guarantees growth of quality of personnel structure taking into account specific features of the personality and professional requirements. The purpose of our research on the basis of an assessment of professional and personal competences of municipal employees when using a universal technique to define model of competences of the modern municipal employee on the example of municipal employees of the Kaluga region. Research problems - to reveal the most widespread scarce competences at municipal employees, to carry out the comparative analysis of models of competences of municipalities, characteristic for different types, - the city district and areas.

The article emphasizes that at the present stage of the Collective Security Treaty Organization (CSTO) is considered as the main interstate instrument to confront regional challenges and threats of military-political and military-strategic nature. It is stated that the participation of the CSTO member states, including the Republic of Belarus, in this integration association is in their national interests, promotes credibility in the international arena. It is noted that in the framework of countering non-military threats to the CSTO parliamentary dialogue may be regarded as the most important instrument and at the same time as an efficient mechanism to achieve the intended purpose . In this situation, the role of increases markedly as the Organization itself and its Parliamentary Assembly, as an effective instrument of “soft power” of the CSTO.